As I
mentioned last week in my article, “How to measure stock reputation”, the first
thing that is required is to analyze the share price behavior of company on its
stock market. For this case study, I have decided to look at companies of the
CAC40, the largest French stock index.
Erratic share price movements
Erratic
daily share price movements represent a risk for investors and are an important
factor of stock reputation. To measure these movements, I looked at the last
three years and determined the number of days when the share price materially
deviated (more than 3.5%) from the CAC40 index. I found that, on average, a company’s
share price has erratic movements six times a year. That corresponds to a 2.4%
probability on average. That being said, without surprise, the portion of
erratic daily share price movements varies greatly from one company to another.
Air Liquide
appears with the lowest rate of erratic share price movements. In three years, the industrial gas
world leader only had one erratic share price movement. Following a disappointing
annual results announcement on February 17th, 2012, its share price
fell by 2.8%, whereas the CAC40 was up 1.4%. There have been no surprises
since.
On the
contrary, Alcatel-Lucent, the telecom equipment company, has had an
exceptionally volatile and unpredictable stock market performance. Approximately
every seven days, its share price performance deviates significantly from the
market. Almost all announcements from the company or third party lead to a
strong share price reaction. For example, at end October last year, Q3 results
led to an increase of 16.1% of the share. Two weeks before that, its share
price went down 6.2% following an estimate downgrade from Morgan Stanley.
Share price deviation from its trend
The share price
deviation from its trend is the second biggest risk for an investor and a
shareholder. The less it deviates, the highest the stock reputation and
vice-versa. To measure this deviation, I calculated the standard deviation of
share price variations compared to its 200-day moving average. Once again, I
did this calculation over the last three years. Results are once again very
different from one company to another but give similar conclusions to the ones
concerning erratic share price movements.
Air Liquide
has also the best rating on those criteria. Over the last three years, on
average, its share price has deviated by only 3.3% from its trend. On the
contrary, Alcatel-Lucent is exceptionally volatile. Between February 2012 and
August 2012, its share price has been divided by two. The share took back 80% over the next six months and, then,
has been multiplied by three during 2013. It was once again divided by two over
the first nine months of 2014 and, recently took back more than 75% in three
months.
Conclusion
By
combining results concerning erratic share price movement and the ones
concerning share price deviation from trend, it is possible to give a share
price behavior rating to each company. This rating will give a first stock
reputation measurement. In the current case study, without surprise, Air Liquide
has the best rating and Alcatel-Lucent has the worst.
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